Importance of Social Media for your SEO Campaigns - The Search Marketing Shop

It is believed that using social media the right way can help with faster indexing in search engines. There are many ways in which increased social media activity (through proper strategy) can help in contributing to SEO. So if you are keeping out social media from your SEO strategy, you are missing out on a big opportunity. Find out the importance of social media signals in SEO.

Social Media & Google Ranking Factors

There is no evidence of direct impact of social media signals on search engine results pages (SERPs). A proper social media campaign can however have an impact on several ranking factors within Google algorithm. These factors include the following:

  • Average time your visitors spend on your website
  • The web pages that appear in the search results
  • Website traffic (including repeat traffic)
  • Regular web content updates
  • Average click-through rate (CTR)

Social Media Boosts Online Visibility

Using social media can help boost your business’ online visibility, thus supporting SEO by driving more traffic to your site. The underlying goal of promoting your business is to generate maximum-possible leads (and sales).

Social media allows you to take your products or brand to more people. This helps create more opportunities to covert more people.

Facebook currently has over 2 billion monthly active users. Twitter has around 330 million users. LinkedIn has 500 million users. Instagram has over 800 million and Pinterest has 150 million users. An effective social media strategy can have a huge impact on your number of visitors.

Thus, social media activity can help show your brand in SERPs, thus increasing your online visibility. This further contributes to brand recognition too.

Search Engines Rank Social Media Profiles

Google crawls and shows accounts from Facebook, Twitter, LinkedIn and all the different social networks. It has also begun showing links to Facebook reviews, thus allowing your searchers to get a view of reviews (reputation) for your business.

When you are able to rank both your website and social media profile in search engines, it will mean taking up valuable real estate in the top results. This can prove to be quite useful from SEO perspective.

Even when social media affects SEO indirectly, when your brand receives so vast exposure the result can be tremendous. Do you need help in running more effective SEO campaigns? It is recommended to visit for more information. You can find valuable insights and also professional help from experienced SEO experts.