Online reputation management is an ever evolving arena, and it can be difficult to know where to start. The challenge is to grow and to stay ahead of your competitors, and when you are offering similar products or services as your competitors, why should a consumer choose you? Having an excellent online reputation is the key to standing out. The following 8 steps will give you a head start in positively managing your online reputation strategy.

1. Connect with Influencers

Utilising influencers that consumers already trust is an important advertising strategy. Typically social media influencers are an easy way to start with this. 74% of people turn to social media for help with buying decisions and 40% of people make an online purchase after seeing an influencer use a product on social media. If you aren’t sure where to find an influencer, you can search on FameBit, Tracckr and TapInfluence.

You could also reach out to bloggers to feature or review your product or service. If people see your products and services being used by someone they trust, they will presume they can trust your brand.

2. Back links

Back links from other trustworthy, well known websites is an excellent way to grow your reputation further. The Search Marketing Shop can advise you how this will help your brand.

3. HAR for quotes

Have quotes placed from the head of your business in as many online locations as possible. If you have a director, manager or CEO quote in various publications this with certainly enhance your online reputation. You can use Help a Reporter to have quotes placed in other publications.  Sign up for a free account as a “Source”, complete the form and choose the industries you want to add insights for. This may also result in back links and you can share any articles where you are quoted on your blog and social media for more exposure. If people see that your company is being quoted, they will presume you are a leader in your industry.

4. Video Advertising

It’s known that videos get far more shares than text and picture posts on social media. You can produce quality video content with a personal touch to reach out to your followers across social media. Become a powerhouse within your industry, and enhance your online reputation simply by using YouTube and Video posts across social media.

5. Podcasts

Podcasts can be another way to reach out to customers which your competitors are neglecting. Podcasts are useful as they can feed information to your customers who may not have the time to read blog posts, but they may listen in the car or at the gym for example. Being one step ahead of your competitors cements you as the market leader, another positive step in your reputation strategy.

6. Long Form Content

Research has shown that quality long form content, for example posts of over 2000 words, get more organic traffic and social media shares. This in turn will increase your brand awareness rate, increase your authority and improve your reputation in the process.

7. Trustpilot

Trustpilot and it’s known star rating system are instant indicators that you have a trustworthy business. It can also be worth upgrading to a paid account for the additional benefits which usually increase the response and ratings you get.

8. Increase Google Ranking

Most consumers don’t venture past the first page of Google search results. People tend to have trust in the brands on page one, presuming them the market leaders. A strategy resulting in an increase in Google ranking is important when reviewing your overall online reputation strategy. Visit The Search Marketing Shop SEO Services page to find out more information on how you can increase your Google ranking.


By following these 8 positive steps you should see an increase in confidence in your brand and online reputation and an increase in sales as a result.