How to Increase Your Page Speed & Search Engine Rankings? - The Search Marketing Shop
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How to Increase Your Page Speed & Search Engine Rankings?

By September 14, 2018 June 26th, 2019 No Comments

PageSpeed is an important factor in Google search rankings. The faster your pages load, the higher they are likely to rank in Google search rankings. In fact, Google has also created its PageSpeed Insight Rules so that webmasters can improve their user experience. So how can you optimise the speed of your website and boost your search engine rankings.

1. Compress Content

When your website content is compressed, it can load faster, reduces the data used, and boosts page speeds. The Google rules state that you should Gzip all the content that could be compressed. Some of the additional steps you can take include:

  • Use different compression methods for different resources
  • Remove all unwanted data
  • You can use other encoding tools beyond Gzip

2. Minification of JavaScript, HTML & CSS

According to Google, there shouldn’t be any data redundancy in your web assets. For example, there shouldn’t be style repetition in CSS. There shouldn’t be comment repetition in HTML code. Minification helps in avoiding data redundancy in the resourced accessed by your website visitors, and boosts page speeds.

Follow these tips to make the most of this page optimisation strategy:

  • Apply minification to other types of content including images and video too.
  • Use this strategy along with compression
  • Google PageSpeed Module or some other third-party tools to automate the process and save valuable time and effort.

3. Optimise Visual Content

You should prioritise which visual content appears where and when. According to Google, the size of the above-the-fold content should be less than 14kb after compression. If it is more than the initial congestion window, it can increase latencies and page load time. Use compression, minification, and image optimisation to reduce the size of the visual content on your pages. You should also optimise the HTML markup so that it renders the content instantly without any delays.

4. Image Optimisation

Do you know that images add the most to the size of a webpage? Image optimisation means reducing the file size without having any effective on the image quality. According to Google, your images and your website should be responsive. You can optimise images using the following tips:

  • Make the most of CSS3 for image replacement
  • Avoid any unwanted image resources
  • Minify and compress SVG elements
  • Make use of vector formats
  • Make use of picture elements for specifying different images based on device features

You can also automate image optimise.

So follow these tips to increase your PageSpeed. For more information and help in optimising your website and building a more effective SEO campaign, it is recommended to visit