Insurance Industry & SEO: The Online Marketing Advantage - The Search Marketing Shop

The online marketplace has provided a big break to insurance companies and agents to reach their target audience and sell their products. As internet continues to penetrate different aspects of the consumer’s life, online search for insurance products has become more common than before. Your target audience is searching for your products online and comparing it to determine what will work best for them. This is where insurance companies should invest in search engine optimisation (SEO).

The SEO Advantage for Insurance Industry

SEO is going to help you get to your customers first. Studies show that:

  • 76% of those who search for something close to them on their phones visit a relevant business within 24 hours
  • 28% of these searches do results in actual purchases

If your website isn’t optimised to generate that targeted traffic, your competitors will do so. SEO gives you the power to reach your target audience first.

How to Tap the Huge Market?

So what can you do to make the most of SEO to promote and grow your insurance business?

1. Content Marketing

Content is the most important element in SEO for insurance companies. You cannot think of building your SEO strategy without content. Even when content marketing has emerged as a strategy in itself, both SEO and content work hand-in-hand to help you achieve success.

Create long form content on a regular basis. The content should help build your image as an authority in your field. Rich content is going to help improve your brand’s search engine visibility.

2. Target Local Markets

It is important for insurance companies to reach local markets with their products and SEO has the power to target any market. Local keywords allow you to drive local traffic to your website or landing pages. Local SEO tactics further help improve your chances of converting local visitors into clients. Once someone has been on your website, they are also more likely to be converted at your office or through a direct visit by your insurance agents.

3. Get Reviews

Reviews have played an increasingly important role in SEO. What makes reviews even more important as content is that it is more organic than almost any of the content you may create for promoting your insurance business. Organic content is nothing less than ‘gold’ for SEO!

So how can you increase your reviews? Ask for more and more reviews from your clients on a regular basis. You can ask on your Google Business page. Provide tips to your clients on the steps they can take to leave a review because most people know how to do it.

Insurance is increasingly becoming more and more competitive in the offline world. The internet has just made it easier for both the companies and potential clients to find each other. Visit for more information to find out how SEO can help you grow your business.