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Lasso: Facebook Launches New App to Reach Younger Audience

By November 13, 2018 June 26th, 2019 No Comments

In its latest move Facebook has announced the launch of a new app. The social media giant has launched Lasso that has a lot of similarity with the Chinese app, TikTok. The app allows users to lip sync with their favourite song in a short video. TikTok has become widely popular app with young users across the globe. It is available on both Android and iOS. The social networking site is also working on adding a new feature to Messenger.

What is the Lasso App?

The new app allows you to create short videos by applying fun-filled effects and filters. It works in a simple way. All you have to do is to choose a video and use the in-app cam to create your own version using music, special effects, and text. Create funny videos using any of the editing tools. Once you have the video, you can share it with your friends. There is also the option to add the video to your Facebook story.

The company is also working on connecting Lasso with Instagram stories. Users are allowed to log in using their Facebook or Instagram account. The videos can go beyond the scope of comedy and can also cover other topics including fitness and beauty. The social network plans to gather user feedback to further improve the offering.

Some of the key features of the app are as follows:

  • Shoot videos of up to 15 seconds length
  • Overlay your favourite songs
  • Features algorithm-based feed consisting of suggested feeds
  • Check themed videos using the Browse page

Now You can Unsend Text in Messenger

Facebook is also making an update to its Messenger app. Now users can expect to unsend a text they recently sent. The company is working on allowing you to ‘unsend’ messages within 10 minutes. There has been a growing demand for this option since the app was first launched. Even WhatsApp allows users to delete messages.

It is expected that the move will come to iOS devices as part of an update. Facebook made the announcement in a release. It can be a thread, image, or part of a thread. In addition, Messenger is also expected to get a new interface and design elements.

Lasso seems to be targeting the young market. Facebook seems to have taken the right step to build its base of young users. Visit for more information on the latest developments in the world of digital marketing.