Marketing automation is not the first thing that comes to the minds of someone who wants to run an SEO campaign. So what is the importance of marketing automation and how can it help you get better returns out of your SEO and other digital marketing campaigns.

Importance of Marketing Automation

Marketing automation not only helps you automate your marketing campaigns, it also helps in measuring the campaigns. It helps in relationship-building and has a real-time approach to marketing. Other benefits include enhanced efficiency and lead generation.

It addresses three aspects of marketing campaigns and workflows:

  • Automation
  • Streamlining
  • Measuring

Marketing automation helps B2B marketers generate better and larger volume of leads. It helps in saving more time and the segment is expected to grow in a big way in the next few years.

Integrating SEO & Marketing Automation

SEO Capture

Marketing automation focuses on much more than achieving top search engine rankings and driving traffic to your webpages. When it comes to SEO, it helps boost your ‘capture’ – turning more of those visits into positive leads.

  • Creating optimised landing pages
  • Creating forms
  • Creating powerful calls to action

And these factors are not only delivered, they are also kept track of. This means you will lose lesser percentage of leads.

Optimising Content

There is no denying that content continues to be the king. With marketing automation, you are able to get data on how effectively people are interacting with your content (emails, websites, articles and blog posts).

In fact, marketing automation helps you get data that cannot be gained with more conventional site traffic tools. It will help you customise your content based on the response it generates. When you integrate marketing automation and content marketing, you are able to build a more effective content marketing strategy. It can be even better in generating results compared to the perfect SEO strategy.

Additional Benefits

Marketing automation can also help you address the issues that arise when building email lists. You can customise your emails based on valuable data. It will help you deliver the right content to the right audience at the right time. This means better brand authority, engagement and more shares and likes. It can also help you with reputation management at the B2C and B2B level.

There are many more ways you can integrate marketing automation with your other online marketing strategies. For more information and to get assistance from experienced digital marketing professionals, it is recommended to visit