Online Marketing in a Post-GDPR Era - The Search Marketing Shop
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Online Marketing in a Post-GDPR Era

By July 20, 2018 June 26th, 2019 No Comments

The General Data Protection Regulation (GDPR) is already in force and every marketer and advertiser is thinking how it is going to change digital marketing. The regulation is focused on providing users more control over what data they choose to share. As a business, it will be required for you to explain why your store or process data in specific ways.

So what should you do in a post-GDPR era to ensure that your marketing campaigns continue to be effective.

1. Cross Channel Marketing

Draw the focus on your website. Create a great website and follow it up with solid social media presence. This includes creating and building presence on Facebook, Instagram, Twitter, and LinkedIn amongst other sites. Your social media presence is going to help draw more new customers. This is different from reaching existing customers or email lists through email marketing campaigns.

2. Google AdWords

GDPR implementation is also making changes to how you accept consent from your EU and UK target audience. Google has laid down the disclaimer requirements on landing pages when reaching out to your audience. If someone doesn’t agree to provide their information for collection, it will be possible to display non-personalised ads to them.

3. Focus More on Blogging

With the regulation being enforced, there is going to be more transparency from now on. And this transparency is expected to go beyond how businesses deal with data. An effective strategy to increase transparency for your business is to start writing a blog.

Blogs provide your target audience a clearer insight into what your business offers. It helps build interest and also encourages them to start a conversation. And when search engine optimised, a blog can boost your search rankings.

4. Change Your Perspective

The collection and use of data allows you to gain valuable information. It helps with several aspects of your marketing strategy, including:

  • Segmentation
  • Understanding marketing medium dynamics
  • Campaign management

And much more.

With the new regulations it will be required to plan, organise, and decide what data you want to collect. You will have to determine and define how you will be processing the data. It will also be required to let the users know where there data is saved so that they can access and/or delete it.

5. Address Data Security

Even when your focus is on marketing and promoting your business, it important to address the data security requirements under GDPR. Implement more powerful data security systems and processes. An effective option can be to choose a trusted third party service to manage your communication with customers. This can allow you to benefit from the measures and systems they have already installed in place.

So follow the above-mentioned tips to drive your marketing campaigns in a post-GDPR era. For more information about running effective online marketing campaigns in an evolving scenario, it is recommended to visit