How to Optimise Your Content for Voice Search? - The Search Marketing Shop
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How to Optimise Your Content for Voice Search?

By October 12, 2018 June 26th, 2019 No Comments

Voice search is already here. It is not just the voice assistants that are being widely used using the voice input. From search engines to YouTube to many other platforms are now supporting voice search. It sets the new paradigm in SEO and it is important for businesses to rank in the resultant search results. Google Assistant, Siri, Alexa, and Cortana are the popular names that come to mind when you think of voice search. But this mode of search is expected to grow beyond these platforms and expand across the overall search domain. I

t is expected that voice search can grow to become almost half of overall searches within the next two years. So what should you do to optimise your content for so that it ranks high in voice-search results?

1. Earn Featured Snippets

Earning featured snippets is great for conventional search and greater for voice search. Follow these tips to earn them for your content:

  • Find the commonly asked questions in your niche
  • Identify the question most relevant to your business
  • Develop several related questions around the chosen question, keeping in mind what people can come up with
  • Develop content around all these questions in one comprehensive article

2. Make Use of Structured Data

When writing content, you shouldn’t just write for your audience, but also for the search engines. Content is important. It is central to search engines for ranking a page. But they also consider additional factors that influence a page’s ranking position and relevance.

Schema markup (structured data) is amongst the most important of these factors. Use it to guide each engines to organise and categorise your content. It is also recommended to submit a comprehensive sitemap of your site to Google. You should also check robots.txt to ensure that your structured data pages aren’t blocked.

3. Answer Customer Questions in Blog Posts

A unique difference between voice search and keystroke-based search lies in how people speak and write. A user searching for the same product is going to include different keywords during voice search than in the search query they will type. For example, people looking for a restaurant are going to type “restaurant near me.” But when using voice search, they are going to say “find the nearest restaurant near me.”

Consider these differences of keywords for voice search and come up with common questions people are asking when voice-searching for your products/services or brand. When you have these questions, you will be better able to develop content for voice search.

So follow these 3 tips to create content for this new form of search. For more information about effective SEO strategies, it is recommended to visit https://thesearchmarketingshop.com/seo-services-uk-cyprus/.