How to Optimise your Ecommerce Site for Mobile Platform? - The Search Marketing Shop

The mobile-desktop search and conversion dynamics continue to evolve. While mobile search grown larger than desktop search in the UK and elsewhere, desktop conversion rates are higher for ecommerce websites. Yet, ecommerce sites have massive opportunities in tapping the overall potential of mobile. Mobilegeddon and mobile-first indexing have changed the landscape for all websites. If you want to succeed with your mobile e-commerce strategy, it is time to optimise it properly.

So how to optimise your ecommerce or other website for mobile.

Lighter Images & Content

Optimise your content for mobile devices. This doesn’t mean that you should create new content, but it requires making appropriate changes to Meta tags and the length of your content. For example:

  • You can rewrite the headlines to be shorter
  • Create shorter and clear call to actions
  • Make the most of modular design for your content

Advantages of Modular Design

Some of the key advantages of choosing modular designs for websites are as follows:

  • Modules are different parts of a site, such as shopping cart and blog posts
  • Modules can be placed on different areas on a webpage
  • It is easier to maintain modules and make changes to templates
  • Card based modular design has found widespread success. Pinterest is an excellent example.

Increase Page Load Speeds

Another important step towards optimising your website for mobile is to increase its page load speeds. Page load speed is an important factor in user experience (UX). User experience is increasingly becoming central to Google’s ranking algorithms. A slower page means poor UX and increased bounce rates, which is received as a negative signal by search engine algorithms.

So how to increase your page speed for mobile?

The answer is to optimise your site’s design for mobile. There are different ways in which to achieve this:

  • Responsive web design
  • Create a separate mobile website
  • Google AMP code
  • Progressive web app

There are even more strategies that must be implemented to reduce mobile page speeds. This includes, minimising CSS and JavaScript, enabling caching, reducing server response time, implementing AMP code (even for responsive pages and separate mobile domains), and enabling compression on Hyper Text Markup and CSS among others.

Other steps for include optimising your website’s messaging system for mobile and positioning calls to actions above the fold based on how your mobile pages load. So follow these steps to optimise your ecommerce or other website for mobile. Here is a splendid example of an ecommerce website offering golf products and accessories that has been optimised for mobile devices.

For more information about mobile optimisation, it is recommended to visit Get more details on the topic and help from experienced online marketing professionals.