How to Optimise Your Landing Pages for Optimal Conversions? - The Search Marketing Shop
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How to Optimise Your Landing Pages for Optimal Conversions?

By July 15, 2016 June 26th, 2019 No Comments

Your landing page should be more targeted and specific compared to your homepage. It should also have a powerful call to action. Landing pages can do wonders when it comes to boosting your conversions.

You’ll need multiple landing pages. It’ll be best to have one for each campaign. But increasing the number of landing pages doesn’t mean increase in leads. You’ll have to ensure that each one of these pages is search engine optimised to achieve the desired results.

Elements of a Landing Page

Make sure that your landing page has these elements:

  • Your company logo
  • An attention-grabbing headline
  • Description
  • Call to action
  • Image supporting the headline
  • Customer feedback or reviews
  • Use of colours and formats consistent with your brand
  • Contact or sign up form
  • Enhanced user experience

Here are key strategies to optimise your landing page for best results:

1. H1 Tag of Title

You cannot afford to miss this one. Search engines learn a lot from the H1 tag. In fact, it works as the most important description of your page. It should have your main keyword. It should be attention-grabbing. It should be the largest text on the page.

It’s also important to limit the use of H1 tag to just 1 per landing page. You don’t want to confuse search engines.

2. Elaborate Description

If you are serious about SEO, the days of writing 300-400-word descriptions are gone. If your goal is to rank high on Google, you should write at least 800 words. It will be even better to make it 1,000 words.

Still uniqueness is the most important factor. You’ll have to first sell to Google before to your prospects.

3. Products & Features

Tell your customer what your product does exactly. Whether it’s a product or service, your customer should directly get your USP. List of features can do wonders in drawing their attention to what matters the most.

4. How will it Benefit them?

Listing the features is important. It’s also important to tell them how your product/service will benefit your potential customers.

It is going to resolve their problem, reduce their pain or bring them some gain. This is where you have to play the emotional key in the sales copy. In fact, this is where many customers are likely to make a decision in their subconscious.

5. Call to Action

This is another element that completes a landing page. The call to action must be clear and powerful.

Allow them to contact you via any method that’s easily accessible to them. so provide multiple contact methods. You can have big call to action and even smaller secondary one.

So make sure that your landing page has all these elements to increase your conversions.

If you need more help in optimising your landing pages and website, it will be best to get the help of an SEO expert. It is recommended to visit https://thesearchmarketingshop.com/search-engine-optimisation/ to get more information and help from the top SEO specialists.