How to Optimise for Long-Tail & Short-Tail Keyphrases in the Current SEO Landscape? - The Search Marketing Shop

When it comes to ranking your website for competitive, short-tail keywords, it can be a difficult task to build your site’s authority for such keywords. In an age where keyword optimisation is no longer considered as effective an SEO strategy as it used to be, you can still build your authority of your site for keywords over a period of time using long-tail keyphrases.

So how can you optimise your content for short-tail keywords by using long-tail keywords?

Start Optimising for Intents & Topics

If you search for a relevant topic, you will come across hundreds of keywords.  The list of keywords shows that searchers are looking for different kinds of information related to that topic. It also means that you cannot optimise one page for all those keywords related to the topic.

The solution is to segment the keywords into different groups. The groups should be created based on similarity of intent.

You should create a separate page to address each intent. This will help in addressing each searcher’s goals.

Thus, the key is to segment short-tail keywords into similar groups of long-tail keywords. And then you can create pages with content optimised for each group.

Make Use of Short-Tail keywords

There are many reasons short-tail keywords are discouraged, but you should still use them without actually keeping the focus on them. You should use long-tail keywords to build the importance of the short-tail counterparts.

Short-tail keywords are difficult to rank for, they are competitive and also increase the costs. Similar to the above-mentioned strategy, you should optimise for combination of long- and short-tail keywords.

  • Find both long-tail and short-tail keywords having similar meanings
  • Create groups
  • Create pages optimised for each group

Thus, you will be able to cover all the keywords by creating different pages for each group.

When you have a new website or a site with low authority, it can be difficult to rank it for short-tail keywords. Ranking for even a single competitive keyword can be a daunting task.

When you optimise all the long-tail pages, it helps in building stronger authority. And every time you add a new optimised page, it helps in building on the existing authority. So follow these tips to make the most of long-tail and short-tail keyphrases.

Visit for more information on different types of SEO strategies. You can also find help from experienced SEO experts to run more effective campaigns.