Halloween is already here. The holiday season has almost started. As businesses prep up their SEO and PPC campaigns for the biggest ‘online holiday season’ ever, Google is rumoured to be on the verge of releasing its major algorithm update Penguin v4.0. If the rumours are true, the update will be released before New Year.
According to Google’s Webmaster Trends Analyst, Gary Illyes, the search giant is planning to release the next Penguin update within the next 2 months. The analyst made the announcement on Twitter. With just 2 months to go for New Year, the algorithm update is expected most likely to start rolling in December.
Real-Time Search Algorithm Update
This time Google is making a slight change with its algorithm update. It will update on a consistent basis in real time. According to the search giant, future Penguin updates will not have any particular release dates.
The new update is expected to affect all sites with spammy links. Once you remove those links, Google will index your site. This will prevent Penguin from taking action. All SEOs and advertisers are keeping their fingers crossed of the next major Google update.
Benefits of the Real Time Update
According to rumours Penguin v4.0 is going to be a real time update. Google could be releasing parts of the update on a regular basis. Spammy techniques are still used widely and this ‘real-time’ update mode is more likely to take the digital marketers by surprise.
Google has always claimed that black-hat strategies are no longer effective. But studies show that the search engine may not entirely be true. But Google has certainly made it extremely hard for black-hat digital marketers to implement their tactics.
Importance of Earning Relevant Links
Thanks to the new real time release, it will become possible for Google to catch spammy links more efficiently and effectively. It will also help prevent websites from ranking high that don’t have any business ranking within SERPs. Thanks to Penguin updates, the dynamics of link building have changed forever. It has never remained the same. It is all about earning relevant links than building a vast network of backlinks.
Every business needs to be ready for the next algorithm update by Google. It will be best to seek the help of experienced SEOs to check your link profile and make timely amends. Visit https://thesearchmarketingshop.com/search-engine-optimisation/ to seek the professional help of industry-leading SEO professionals.