According to the latest research, voice search is growing at a fast rate. According to a current study conducted in the U.S. market on voice search/commands, almost 60% of phone users using the feature started using it just a year ago. Over 40% of them started using voice search within the last 6 months.
The ease of use associated with voice search and the widespread reach of smartphones has made it the next big thing in search and SEO.
Role of Digital Assistants
There are almost half a dozen digital assistants (or intelligent virtual assistants) from major companies which are powering the voice search feature on different platforms. These digital assistants are based on voice-controlled AI’s and are playing a very important role in the growth and development of the next big story in search.
Some of the biggest names in this list include:
- Google Now
- Google Assistant
There are dozens more that offer similar or unique features. More and more companies are competing to grab hold of the largest share of this fast growing market.
According to a leading survey company, it is estimated that almost 50% of searches will be powered by voice by 2020. However, it is not expected to replace or affect the screen-based or keyboard-based search. But businesses will have to focus on search marketing strategies that allow their brand to be found by this new form of ‘search.’
How to Take Advantage of Voice Search?
As a website owner what can you do to make the most of this growing trend? Here are some of the ways to help you make the most of voice search for promoting your business.
Search for Natural Language Queries
Currently, analytics cannot show you the users who are visiting your website from voice search. A good alternative is to check the natural language queries within your search reports. This can give you a pretty good idea of what questions users ask before finding your site. You can use it to power your SEO strategy.
Set Your Site to Answer Search Queries
Determine the kind of questions that your target audience may be asking. Find out how well your site satisfies those questions. It is recommended to integrate question-and-answer styled content in your website to rank higher for searches that use natural language. This will help in increasing the chances of satisfying the needs of voice searchers who ask those questions.
Content with Conversation Tone
A typical voice search will have natural language queries. It is the normal way people speak and it is different from how keyboard-based search is conducted. So your site and online content should integrate more content with conversation tone.
So if you want to get on the voice search bandwagon, make sure to follow these strategies. If you need help in running more effective and successful SEO campaigns, it is recommended to visit https://thesearchmarketingshop.com/search-engine-optimisation/ and get the help of an experienced SEO specialist.