RankBrain – The New Big Factor in Google Search Ranking - The Search Marketing Shop
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RankBrain – The New Big Factor in Google Search Ranking

By March 25, 2016 June 26th, 2019 No Comments

It is official now that links, content and RankBrain are the three most important factors in Google’s algorithm. This has been announced by Google’ own Andrey Lipattsev. It is easy to understand the role of content and links for most site owners and publishers, but what does RankBrain mean?

What is RankBrain?

RankBrain is an overstretched Update over the search engine, which has been designed for improving its search usability. According to the search giant, it was receiving millions of search queries everyday that were left unresolved. It helps resolve this large amount of searches by using a wide range of mathematical processes. It also uses a sophisticated system to resolve semantic query.

According to Google, this factor continues to grow and will reach a stage it can update itself son the ‘thought’ behind the searches.

Types of Search Queries

RankBrain is designed to handle and resolve:

  • Colloquial Searches/Terms
  • Ambiguous Searches
  • Voice Searches and Conversational Speech Patterns

Before Lipattsev, Greg Corrado of Google had confirmed that RankBrain was among the top 3 ranking factors in Google Search. It is part of Google’s new AI based system. It will help improve the search results by filtering and parsing the queries more effectively.

This system is unlike others because it is not pre-programmed for resolving the queries. In other words, it keeps learning and updates Google in real-time.

Why RankBrain is Important for SEO?

When Google released details about RankBrain the first time, it was claimed to be among the most groundbreaking ranking signals. It is in fact nothing less than a big and innovative development in search engine ranking. From one perspective, it is seen as an extension of semantic searches. It is expected to get something better out of Google Hummingbird.

Misconceptions about RankBrain

There are many misconceptions surrounding RankBrain. You should not look at it as an algorithm update. It is not like Google Hummingbird, Panda or Penguin. It is neither a new algorithm nor a detached update for supporting that algorithm. It is actually a new change that works along with Hummingbird for delivering more relevant and useful results.

Do you want to improve your search engine rankings? You should get help from industry-leading SEO experts who remain ahead of the latest changes in this industry. It is recommended to visit https://thesearchmarketingshop.com/search-engine-optimisation/ for more information and to find the right SEO professionals.