Do you know that your competitors are already bidding on your brands to drive your potential traffic to their websites? This is a common practice amongst advertisers and is not easy to monitor. So you may never know how much of your traffic is being diverted to your competitions’ websites.
The Threat to Your Branded Keywords
Many of your competitors are already targeting your branded keywords and are most likely outranking you for those keywords. This is one of the reasons why your website is ranking low in SERPs for your targeted keywords. This is why you should identify this issue and take the right steps to have your branded keywords work for you, instead of your competition.
1. Rank High in Your Organic SERPs
The first step is to improve your organic rankings for your branded keywords.
- Check the content on your website
- It is important to use your full company name and brand names in your copy
- Google treats your brand name, contact number, and physical address as 3 important ranking signals
It uses this information to validate your business.
2. Run Effective PPC Campaigns
The next step to ensure that your branded keywords stick with your website and brand is to run more effective PPC campaigns. Google Ads is the most important tool out there because it is the biggest and the most effective out of all of them. Ask your online marketing agency to target your branded keywords.
According to a study by Nielsen Research, showing your brand in paid and organic search results helps in getting more than 9 out of 10 of the total clicks. The study also showed that when your brand appears only in organic search results, you get around 6 out of 10 of the total clicks. So, you should invest your time and effort in both SEO and PPC ads to keep your competition at bay.
3. Monitor Your Online Reputation
Another important strategy is to monitor what people are saying about your brand. You can use a wide range of tools to access and analyse this information. This can help you keep up with the trends and learn about the effectiveness of your online marketing campaigns. Google Alerts is an excellent example.
You will need the help of an experienced digital marketing specialist to help you overcome this challenge. It is recommended to visit https://thesearchmarketingshop.com/adwords-management-services-uk-cyprus/ for more information and to find the required help.