Search engine optimisation (SEO) is perhaps the most different online marketing strategy that you can think of investing in. It is unlike most other internet marketing methods where the results are instant. It is also different from others in the way that the SEO horizon is always undergoing changes because of frequent search ranking algorithm updates. This strategy is also different from others in that it is more or less a tailor-made strategy for each business. This is why it is important to prioritise your SEO campaign tasks.
So what are the most important SEO tactics and how you should prioritise them?
1. Address Duplicate Content
Duplicate content is one of the biggest drags on your SEO. No matter what other strategies you run, they are not going to be effective as long as there is duplication of content on your web pages.
Duplicate content not only affects Google crawlers, it is also seen as a spamming effort by visitors. So the first step should be to identify all duplicate content and delete it.
2. Keyword Research
Even before you create new content for your pages, it is important to begin with keyword research.
- The goal of the research should be to identify words and keyphrases used for searching.
- Also find out the questions being asked when searching for your products or services.
- Also determine whether your target audience is looking for products/services or information related to your niche.
3. Invest in Content Quality
Content is considered one of the most important factors in Google search ranking algorithm. User experience (UX) is perhaps the only other factor more important. In fact, content also plays an important role in influencing UX.
So once you have researched and identified the keywords that work the best, the next priority should be to create high quality content. You should create content that answers the queries made by your target audience.
Once you have created quality content, take it to the next level. Create personas and this will help in understanding your target audience. Create content focused around the researched topics and keywords. Include the following into your content to make it easier to understand and more engaging:
4. Optimise for Mobile
Once you have the content, you should optimise your pages for mobile. Mobile search has already grown larger than desktop search. So your next priority is to invest in responsive design and ensure that your web pages render effectively and efficiently on different devices.
Pages optimised for mobile rank well on both mobile and desktop search results pages. Google already emphasises on mobile-first indexing. So if you are ignoring responsive design, you are simply losing out to the competition.
So make sure to invest your time and effort on these most important SEO priorities. Visit https://thesearchmarketingshop.com/seo-services-uk-cyprus/ for more information and to get help from experienced SEO professionals.