Facebook, Twitter and LinkedIn have almost 2.8 billion active users between them (updated 2019).
There are many other social media sites with hundreds of millions of active users. So if you are not promoting your business on social media, you are missing out big.
Social media management can drive traffic to your site and help build your brand.
The following tips help you make the most out of your social media campaign.
- Join Facebook and Twitter
- Increase your fans and followers
- Develop relationships
- Tweet and post statuses at the optimal times
- Share interesting and engaging content on Facebook and Twitter
- Join LinkedIn
- Create company page on LinkedIn
Once you have created your presence on the leading social media sites, use the following strategies:
1. Understand your target audience
Once you have spent some time interacting with your fans and followers, you will learn about the social presence of your target audience.
The next step is to engage with them to learn more. This will help guide all your social media management efforts in the right direction.
2. Track conversations
This aspect of your social media management efforts will involve learning where your target audience is spending time when they are online.
Find out the popular social networks and the groups your potential customers are joining.
This can help you target these groups and reach out to more users.
3. Analyse your social stats
Social media management is a continual process. You will have to analyse all the data and adjust your strategy from time to time.
It is normal that the first set of strategies may not be highly effective. It is a continuous learning process where you have to keep making adjustments and improving your social media presence and activities.
While you are engaging on social media make sure to set a system that can help you analyse all the results.
When promoting your business on social media you can be as creative as possible. However, it is important to ensure that you don’t become too active when it comes to posting statuses or tweets.
Keep it limited and post only when it can benefit your visitors.
If your pages are flooded with too many posts, the chances are high that your followers will ignore most of them.