Signage is required by almost all types of businesses for storefronts, promotion, and events. Despite the huge demand for interior and exterior signs for commercial and informational purposes, it can be challenging to beat the competition in your market. Drawing attention, letting your potential customers know about your business, and showing them the value of your business requires choosing the right strategies.

Promoting a signage business requires addressing both B2B and B2C goals. And SEO and social media marketing help reach both these segments.

Social Media Marketing

Social media marketing not only allows you to reach your target audience, it allows you to do so in a cost effective way. The smartphone revolution has changed the landscape in a dramatic way.  Social media has a penetration rate of over 60% in the UK.

With over 2 billion active users, Facebook is one platform that allows you to target your audience in a multitude of ways. There are many more reasons why social media should be part of your signage business’ marketing plan:

  • Frequency of visits to social media sites has grown significantly since 2015
  • 25% of social media users visit websites almost a dozen times a day
  • Younger age groups have the highest penetration rates
  • The share of people above 34 years continues to grow at a fast pace

So make sure your business has an active presence on the most popular social networks including Facebook, Twitter, Instagram, and LinkedIn. Whenever you complete projects, share pictures and your business’ contact details.

Social media provides an audio-visual platform for you to promote a business, something that makes it even more special for a signage business that is all about designs and colours.  You can keep track of your page visits and engagement levels to keep improving the performance of your social interactions.

Instructional Videos

Showing how your products can help your potential customers is an effective way to promote your business. And there is no better way than to create instructional videos. You can create instructional videos relevant to your products and post on YouTube and other video sharing websites. You can add videos of the beautiful and strategically positioned signage installed in different areas.

Videos have the power to show that your business does and also add credibility to your brand name. Videos are also important to SEO. A search for any product in Google will show you that videos are ranked higher. Thus, creating and sharing videos online can help boost your business’ search rankings.

So when promoting your signage business, make sure to leverage the power of social media and videos. For more information about online marketing strategies, visit You can also get help from experienced professionals to create the perfect B2B and B2C marketing strategy.