The pace of development in pursuit of efficiency and perfection in internet design and web e-commerce has lead to new challenges and unique solutions from the internet industries. One challenge was the improvement efficiencies and methods by which publicists and marketing agencies could credibly execute operations, activities and projects via quality data mining, engineering and dispersal.
In contributing to bettering the phenomena of data creation, maintenance, and consumption, Google the renowned world champion at information search, research, production, reproduction and manipulation, has been at the forefront of many developments and technical advances aimed at perfecting experiences for information-users and creators.
One of the technologies Google has developed and deployed with the intention of improving their data and information product offering is an engineering tool algorithm known as Panda. Panda was developed by Google as a mixed machine-human tool, geared at improving the ranking quality of good search results returned by their search engine. In simple terms, Panda worked to decipher metrically increase or decrease in order-position, the return page ranking of URLs that most or least perfectly matched its formally published guidelines to webmasters on web page and web site quality.
A second ongoing development by Google in pursuit of perfection and efficiency in information-user and creator utility and satisfaction was Penguin. Penguin, another mixed machine-human tool developed by Google is a program aimed at decreasing the quantity, relevance, utility and appearance of web spam returned to information users and creators by Google search engines. Simply put, the algorithmic tool and device deployed by Google as Penguin, worked by systematically reducing to near invisibility on its database returns, any web pages or web sites that contained content that was of little to absolutely no purpose nor objective relevance to information-users and creators based on notional and real web queries.
Now the importance of these technical devices of Panda and Penguin deployed by Google is not only to be found in better information-user and information-creator experiences and work efficiencies overall. There are also significant implications of these developments for marketing agencies, advertisers, publicity service sellers and publicity consultants.
In the new internet non-face to face economy, much of which takes place online as secure transactions and sensitive information exchange activities, reputation and credibility are hugely important. Marketing agencies for example are unlikely to please or help their clients if websites, banners, advertisements, commercials or any other web publicity created for their clients is consistently determined to be poor quality or spam by Panda and Penguin. These happens because they result in low page rank and near invisibility mean negative economic returns and possibly bad reputation to marketing agencies clients. Hence they represent significant worries for marketing agencies and others in the new internet economy.