When it comes to online marketing, your domain name plays an important role in promoting your business. Creating different domain names can help create better marketing opportunities. It helps engage your existing customers and reach out to your prospects in a better way.
Choose Domain Names Matching Your Brand Name
Surveys show that domain names matching brand names help better in marketing your business. Your brand showcases the image of your business. It covers other aspects including:
- Company name
- Social media presence
So when choosing your domain name, make sure that it contains your important keywords and business name. You should also take into account your brand’s logo and other similar branding factors.
Impact of Domain on SEO
When building a brand, it is a complex and long-term process. The advantage of including keywords into your domain name is that whenever someone types your keywords, it is highly likely that your website will appear in the search results. Similar results can be expected from social media sites too.
So when your target audience comes across your domain name while searching for your products or services, it means that your domain name is promoting your business. At the same time, it is important to maintain consistency in branding across your website and social media presence. It is also suggested to use keyword-rich domain names for your AdWords campaigns.
Picking a Domain Name
When you have to pick a domain name, follow these additional tips:
- The domain name should be easy to type. Avoid the use of uncommon spellings because they can make it difficult for your target audience to find your website.
- Avoid any kind of inclusion of numbers or special characters in the domain name. This can make it difficult for people to get the proper spelling.
- A shorter domain name is going to help reduce the chances of misspelling.
Domain Name Extensions
It is also important to consider the domain name extension when choosing the right domain name. There are different types of extensions including .com, .net, .org, .biz, and .me. It is recommended to register your domain name with not just these different extensions, but also with common misspellings. This will help in preventing competitors from benefiting from your brand name.
So follow these tips to use your domain name to promote your business. Visit https://thesearchmarketingshop.com/search-engine-optimisation/ for more information on search engine optimisation and to promote your business using the right strategies.