Top 4 SEO Tips for JavaScript Sites - The Search Marketing Shop
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Top 4 SEO Tips for JavaScript Sites

By December 30, 2014 June 26th, 2019 No Comments

Top 4 SEO Tips for JavaScript Sites 1

As increasing number of websites are loaded with JavaScript code, the burden on search engines increases by the day. Search engines need to process more JavaScript than ever before, so much so that they are beginning to parse some JS code. It is not yet possible to index all forms of JS web apps. So if your JavaScript runs in the browser and pulls your content from a database, don’t expect that search engines will easily see it. The following methods will help you get around this problem.

1. Allow JS and CSS Retrieval

Top 4 SEO Tips for JavaScript Sites 2

Allow Googlebot to retrieve your JS and CSS code. This can help get your content indexed more easily. This is more important for your mobile site. Mobile sites typically use external resources such as JS and CSS for helping the search algorithms to understand that the web pages are optimised for mobile.

2. Enable Servers to Handle Crawl

Your servers must be able to handle crawl requests for JavaScript. This can help your pages get rendered by search engines. Your site content must be accessible to your users:-

  • Who have browsers which are not compatible with certain JS implementations;
  • Who have disabled JavaScript on their browser;
  • Even for search engines incapable of executing JS.

Many times the script is too complicated arcane for search engines to execute. In such cases, it is not possible to render your pages fully and properly. So make sure that your servers are ready to handle crawl requests.

3. Use Fallback Pages

Top 4 SEO Tips for JavaScript Sites 3

Fallback pages will display if the resource cannot parse JS. These are static, HTML pages designed to copy the functions and content of the JS web app through server-side rendered pages. Fallback pages act as the “backup” HTML pages that will display the same content as the JavaScript application will. They will also use the standard index-ready links for navigation.

4. Minify JavaScript

This is a more traditional strategy but equally important too. The code must be minified whenever it is loaded. This can help improve the page load time. Make sure comments are included in the js file because search engines index them.

Use these strategies to create SEO-ready sites. You cannot take out JavaScript out of your website, but that doesn’t mean that your search engine rankings should get affected. If you need more information about SEO tips, it is recommended to visit https://thesearchmarketingshop.com/seo-marketing-agency.html.