The importance of social media marketing increased in 2016 and it is expected to have an even bigger footprint in 2017. Whether you are a small business or a large enterprise with corporate presence across the UK, Europe and the world, social media will have a bigger role in your digital marketing efforts in the near and distant future. Here are 5 social media strategies you should be focusing more on in the New Year.
1. Customise Marketing for the Social Media Site
You should customise your social media content based on the platform you are targeting. The main emphasis will be on elements like:
- Description and profile information
Your content should be more optimised to the platform. This will help increase your social media marketing strategy’s effectiveness.
2. Make the Most of Reviews
The importance of online reviews has continued of grow in the search domain. Social media is a relatively newer platform for it, but we have seen it being used more in the last year. Your potential customers trust what your existing customers have to say about your brand. Make sure you provide all your customers the opportunity to leave reviews, not only on your website but also on your social media profiles.
Every customer will read at least a few reviews before making a purchase. You can now easily integrate reviews into your social media profiles. You could ask for short textual reviews or even video reviews. While positive reviews are important, do not make attempts to suppress negative ones. You can try and improve your customer service to turn those negative reviews into positive ones.
3. Learn About Your Target Audience
This is the first rule of any marketing strategy and applies to social media marketing too. Before you develop your social media marketing plans, make sure you know who your target audience is. This will not only help you develop the right strategies, it will also help you focus on the right social media platforms.
So if your target audience doesn’t belong to the group that spends more time on YouTube, you don’t have to spend your marketing budget on developing strategies for this video sharing site. If your target audience comprises of professionals, LinkedIn can be the best place to invest more of your advertising spend.
4. Keep Track of Your Social Media Marketing Performance
If you don’t track and analyse it, you will not know whether it is giving you the returns you expected. Use the right tools to keep track of your social media marketing campaigns. And keep adjusting to improve the results.
In order to do so, you will need the help of experienced online marketing experts. Visit https://thesearchmarketingshop.com/search-engine-optimisation/ for more information and to get help from the specialists.