Twitter is also working on jumping onto the ‘buy button’ bandwagon. It was Google that announced a couple weeks ago that it will be introducing the shopping ad feature, initially as a test. Pinterest and Facebook have also been working on adding the feature. The micro-blogging site will be working with Shopify and other e-store software businesses to launch its own feature.
Reach Out with the Twitter Buy Button
Shopify hosts over 150,000 merchants that use the ecommerce software to run their online stores. If the company enters into a deal with Twitter, these online retailers will be selling their products within tweets. Competitors have been working on adding the ‘buy’ button for almost a year. This includes Pinterest and Facebook that have been trying to increase revenues from their massive user base.
The move has specifically been driven by the growing interest of the mobile-driven masses to purchase items through these social sites. Facebook’s buy button is claimed to be powered by Stripe, a payments company, which is part of Limerick brothers Patrick and John Collison and has been valued at over £3.1 billion.
Why Shopify & Other Online Shopping Software Companies?
Because these sites cannot integrate directly with all the merchants selling items – it will be too complex for them to manage all! This is where sites like Shopify are making things easier for them.
Pinterest is already collaborating with the ecommerce software company and DemandWare. Facebook is also testing with its ‘buy button’ with the online store creator. Twitter itself had kicked-off the initiative last year as a test phase, but it brought on board only smaller e-tail software brands like GumRoad and Fancy.
At present it seems that everyone is entering into a deal with Shopify. There are however certain points that these social sites need to take into account:
- The percentage of users who are willing to shop on social sites
- The percentage of merchants that desire selling on social sites
- Smaller businesses with fewer followers may have to advertise for promotion
Twitter has been working on making it easier for businesses to reach out to their target audience on the micro-blogging site. Its course of action included exploring ways to display products, launching product pages, and creation of new solutions to make it easier to find items for sale.
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