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Is Your Website Slow? It’s Time to Act!

By October 25, 2018 June 26th, 2019 No Comments

If you have slow-loading webpages, it is highly likely that you are going to get notifications from Google Search Console. The search giant is accompanying reference measurement stats from Chrome User Experience Report along with the warnings. This is an important step from the search giant, emphasising on the importance of the ‘speed factor’ that was first launched back in 2010.

Google Search Console Warning Content

Google is sending out warning notifications to webmasters from within the Search Console. The highlights of the notifications are as follows:

  • It addresses the point that your website’s performance is ‘below average’
  • It gives reference to the user measurement data from Chrome User Experience Report
  • It lays emphasis on the impact of the slow page speed on the users
  • Google also confirms that speed is an important search ranking factor for both desktop and mobile search results

Google has also mentioned how important the following technical factors are to its overall search ranking algorithms:

  • Time to Interactive: Refers to the time when a webpage is fully rendered and can respond to user input.
  • First Contentful Paint: The time right after navigation when pixels are rendered to the screen by the browser.
  • First Input Delay: The time between first user-interaction with a website to the point when the browser responds to it.

It is important for webmasters to realise that these are new metrics within the scope of search engine algorithm. All these metrics now play an important role in measuring page speed.

How to Fix the Issues?

Google is also providing tips to those who received these warnings on how to fix the issues. Some of these tips include:

  • Use Lighthouse, an open-source program for auditing web applications, to audit your webpages
  • Take steps to fix slow-performance pages
  • Make appropriate updates to the sitemap

Site Speed as a Ranking Factor

Google officially made site speed a ranking factor back in 2010. When the factor was included in the algorithm, the search giant made it clear that relevance cannot be lost just for the purpose of creating faster-loading pages. The last time it released a speed update was in July 2018. It took more than 6 months of preparation before the update was finally rolled out. It was specifically targeted at mobile search rankings.

With the latest developments, it has become even more important for you to boost your page loading speeds. It is recommended to visit for more information and to get help from experienced SEO professionals.