Why Businesses Can No Longer Ignore the Mobile Market - The Search Marketing Shop
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Why Businesses Can No Longer Ignore the Mobile Market

By July 10, 2014 February 16th, 2019 No Comments

Unless and until you have a desk-ridden and niche audience, a growing number of people are now accessing your website on their smart phones or tablets.

In January, 2014, for the first time ever, more than 55% of people accessed the web through a mobile device.

This is a paradigm shift that changes the way you promote your website and business online because the technical aspects of mobile browsing and the underlying features are different than those in desktop systems. So it is no longer possible for website owners and webmasters to ignore the mobile.

Increase Business Potential

Today, more than 70% of potential customers contact businesses after making a search on their mobile device.

If you have designed your site to be mobile friendly, it will appear in those search results, thus taking your business to your target audience. If you don’t have a responsive design that is mobile optimized, you will be almost invisible to your customers.

Even when customers visit your brick-and-mortar store, they will use their mobile device for comparing the prices with your competitor offerings. Do you know that almost 40% of walkouts are now influenced because of smart devices?

More than 55% of users will not recommend your business if they don’t have a good experience on your mobile site.

Around 40% of them will go to a competitor’s site if they are not satisfied with the mobile experience. If you have not already optimized your website for mobile, there is no doubt that you are sending away valuable traffic and potential customers.

If your website offers a good mobile experience, you are going to not only increase your revenue but you could also get positive recommendations.

Promote your Mobile Apps

Go beyond designing a mobile-friendly website and offer mobile apps to your customers.

With so many mobile apps available to your target audience, make sure that you are promoting your applications on channels like social media and your website.

If your budget allows, you can even advertise on traditional media.

There are a number of other things you can do to make the most out of the mobile era. Shorten your website URL.

A longer URL makes your messages more complicated. Mobile tech is the future in web browsing, and your visitors expect your site to be easily accessible on all types of devices.