When it comes to SEO, most online marketers and webmasters pursue search engine algorithm. What if I were to say that understanding your target audience is more important in SEO as compared to understanding the algorithm used by Google?
Improve UX to Improve Visitor Loyalty
Know what your potential customer wants and deliver it. Improve user experience on your websites and blogs and you are improving your visitor loyalty. But does UX influence your search rankings in any way? This is one question that Google doesn’t answer directly.
But the Panda algorithm does take your webpage’s quality into account, and that clearly means user experience is a factor.
Pages with thin content are most often ranked poorly. So if most of your webpages don’t have enough content, there is a very good chance that your site will not rank high on Google.
Role of Web Designers
Your web designer must ensure that your visitors’ experience smoother user journey through your site. It is something that could be achieved only when your designer understands your visitors’ needs, and strike a perfect balance between content and design.
Role of SEOs
The job of SEOs is to optimise and track the effectiveness of different UX elements and work in conjunction with the designers to improve the overall design and experience. SEOs can no longer limit themselves to just optimisation tasks.
It is now essential for your SEO and UX teams to work together to develop pages which are not only search engine friendly, they are also more engaging. While you used to optimise for search engine algorithms in the past, it is now also about optimising for user experience.
Webpage Load Speed
Page load speed is one of the factors Google uses in its ranking algorithm. On the other hand, it is an important factor from UX perspective too. For example, visitors are highly likely to leave your page(s) if they don’t load fast. Overall, your site suffers both ways – SEO and UX – when your pages don’t load fast.
Google could be using bounce rate as one of the ranking factors. It may also take into account the ‘dwell time’ users spend on your site. For example, if someone visits your site and spends a leaves instantly and returns to the search results, and visits another site.
While there is no direct correlation to which factor Google takes into account with regard to UX, it is clear that the search engine gives a lot of importance to user experience. So it is important that you integrate UX as a part of your overall SEO strategy.
Do you need more help with regard to improving your current SEO strategy? It is recommended to visit https://thesearchmarketingshop.com/search-engine-optimisation/ for information.