Despite their effectiveness in SEO, infographics haven’t been embraced by many website owners and online marketers. There have been those who have used them aggressively, but they are very few and far between. Here are 3 reasons why you should embrace infographics into your SEO campaign.
What is Infographics?
Infographics is a visual representation of your product offering or service model for knowledge sharing. It involves the use of text and images within single graphic for conveying ideas. The graphics allow your target audience to get the desired information in a quick and more effective manner as compared to textual information.
SEO Benefits of Infographics
The following are the main SEO benefits of using infographics:
1. Infographics are Sharable
Infographics are simple, interesting and easy to understand. They can be easily shared on all the leading social sites including Facebook, Twitter, Instagram, Google+, and Pinterest.
Infographics help you grab the attention of your target audience and also encourages them to share your content. As more people share your content, they are going to give you credit and link back to your site. This means more relevant backlinks and more traffic without getting Google annoyed.
2. Easier to Track
Infographics are easier to track, without concern whether you using embedded codes or not. You could easily measure the volume of traffic you are generating from the graphics. Analytics can provide you information about page view, number of clicks, and the view time.
3. Build more Followers & Subscribers
Infographics can help you create more subscribers and followers. The ease with which they can be shared on social networks makes means more and more people can share them. As more and more people learn about your products or services, you will be able to get more followers and subscribers.
There are many advantages of building more social signals. Google and other search engines give more importance to social signals than ever before. So when your infographics appear in more social statuses, it will help in boosting your search rankings.
While the above-mentioned advantages are more beneficial to your SEO campaigns, the highly versatile form of infographics takes its benefits beyond the scope of the web. You could also print them and include as part of your marketing material. You could also include your infographics in your brochures and books.
Do you need more information about effective SEO strategies? It is recommended to visit https://thesearchmarketingshop.com/search-engine-optimisation/ to learn from the experts.