Yahoo recently achieved its highest search share in the US in over 5 years. Last month, the search engine’s share in the search market increased to 10.4%. The previous month it held 8.6% of the market share. On the other hand, Google had been on the receiving end as its search market share fell from 77.3% to 75.2%.
The Firefox Move
The primary reason behind the growth is attributed to the company’s move to become the default search engine for Firefox browser. Google’s US market share in December was the lowest ever recorded. Even Bing experienced some increase in search market share over almost the entire previous year. Its share in December was 12.5%, up from 12.1% the previous month. The percentage share of the remaining search engines dropped from 2% to 1.9%.
Google was the default search provider for Firefox browser for more than a decade. But Mozilla signed a new contract with Yahoo in November, with the partnership beginning from December. Yahoo’s newfound growth is also good for Microsoft. The two companies have an alliance in search, and the former uses Bing’s infrastructure to power its search engine.
Google Loses Market Share
The odd 2% gain by Yahoo has been balanced in the form of search share drop for the largest search engine. Google recorded the lowest ever monthly share in the internet’s recorded history. Whilst Yahoo gained 1.8% from November to December, Google’s share fell by 2.1%.
Firefox represents 12% of Internet users in the US. It is expected that some of those users will be switching back again to Google. In 2014, there were two occasions when Google witnessed declines in its search share. Both times Yahoo experienced increase in its shares. Bing on the other hand continued to have a level share through the entire year.
The slight growth has given the team at Yahoo some hope of catching up with Bing. Google has been maintaining its behemoth lead for more than a decade now. Yahoo has been struggling since then to bring any kind of improvement in its revenues but Google continued to multiply its sales.
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